The unprecedented growth of websites on the Internet is giving birth to a rapidly increasing number of web development companies. In order to provide quality service, there are several guidelines that these companies must impose on themselves.

Firstly, any good web development company must combine logic and creativity when developing sites for clients. Clients' needs and specifications should be creatively interpreted, keeping in mind the theme and unique selling proposition (USP) for each site. The theme should be chosen to appeal to the target audience for a particular site and should be interpreted using colours, fonts, graphics and images.

Developers need to also provide a robust architecture for the site. They should create blueprints that provide detailed information about browser, platform and database dependencies, the use of static and dynamic pages, colour schemes, web content and interfaces.

Developers should be able to design sites keeping in mind the most popular web browsers used, such as Internet Explorer and Netscape Navigator and the operating systems used by many surfers, such as Windows and Macintosh. Developers should be able to create sites using Java, JavaScript, Flash and PHP, as well as other powerful programming languages. Developers should provide sites that are eye-catching, user-friendly, readable and free of clutter.

Resources:

• Information on web designing basics
  
  This resource provides information on web designing basics.
  
  
• Tutorial: Basic web layout and design
  
  This tutorial discusses web layout and design.