Websites are visual introductory boards that provide information to the services and products offered by the organizations. A well-designed and customized web site design can increase the business of organisations manifolds.

Here, we will be discussing the essential components of customised web site building.

Selection of Theme. The first step in the customised web designing is selection of the theme or concept of the site. When we talk of concept we are referring to the purpose of the site and service offered by it. Site could be a portal or can be for some service sector like bank, life insurance company, or could be for product promotion, online advertising or of any NGO. According to the services offered by the site theme is decided.

Unique Selling Point. After the selection of theme, it is time to decide the USP of the site. You need to don your thinking cap and zero on in the most unique aspect of your site. That unique aspect or USP will be the focal center while designing your site.

The idea behind USP is that your site should not appear as a run of the mill product but a site that provides exclusive services.

Site Appearance and Target Audience. You also need to decide on the aspects like site appearance and target audience. Site appearance would include components like pattern of site, colour scheme, graphic, animations etc. While, target audience includes the kind of people for whom the site provides services.

For example, if a site is on computer games then the visual effects should be designed keeping children as a target audience.

Home page. The first screen that displays any site is its home page. It is in vogue to design home page like a cover of a magazine to provide maximum information to the surfers. Nowadays, a technique called ‘splash screen’ is used that makes home page more close to a magazine cover.

Home pages can be further categorised to give them more vitality and appeal. There is a difference of opinion about the selection of long or short home pages. Short pages are preferred to give screen or monitor a fit look but fail to provide complete information. On the other hand, long home page provides ample information but you have to scroll your mouse through the page.

Sections. The sections, which are attached to home page through links, are like chapters of the books. Each section tells about a particular subject or the services offered by you. For example, a site on web designing will have different sections consisting of information about home page, section, content, graphics etc.

Content. Content is the part of designing that deals with text, graphics, and images used in the site. It is through content you interact with your audience. Various designing softwares like adobe, illustrator, dreamweaver, etc, are used to give the site a pleasant look. At back-end, HTML, ASP, JSP, etc, technologies are used for data collection.

Navigation. Navigation is as important as any other segment of web designing. Navigation helps you to surf through the different pages of the site, from home page to last one. On home page, links or buttons serve as a means to navigate through the site. On every other page, buttons or links can be used to come back to home page.

In nutshell, it is suffice to say that combination of above-mentioned aspects will make your site a customised platform that will attract traffic in hordes thereby bringing business opportunities too.

We at av1designs specialise in providing customised website designing. Please browse through our services and in case of any query please free to get in touch with us.

Resources:

• Article: Guidelines for designing a good website
This article discusses how can you design a good website.

• Article on accessible website
This resource discusses accessible website.